Solve with bricks,
evolve with bricks.
We facilitate positive change in your organization — our solutions provide new building blocks to your growth.
You can discover more about a person in an hour of play than in a year of conversation.— Plato
High-impact organizational development solutions
- 01Maximize your teams’ collective intelligence
- 02Evolve your people into change facilitators & solution architects
- 03Build a shared understanding & strengthen systems thinking
- 04Transform challenges into creative & sustainable solutions
- 05Reveal deep insight & connect people
What is
LEGO® SERIOUS PLAY®?
A powerful facilitation methodology that fosters meaningful collaborative dialogue and generates powerful, actionable solutions. Initiated by Kjeld Kirk Kristiansen of the LEGO® Group, it is used worldwide in workshops and strategic sessions to explore critical business questions with a systems-thinking perspective — adaptable from two participants to several hundred.
Challenge
A focused question or challenge is presented to the group.
Build
Participants build a LEGO® model to express their ideas — responding by building rather than simply talking.
Share
Each participant shares the story and meaning behind their model. Every voice is heard.
Reflect
The group explores insights, identifies patterns and creates shared understanding.
As it stimulates creative thinking and reveals the real insight laying down at the deep, the method is used in trainings and coaching as well. All you need is a competent, certified LEGO® SERIOUS PLAY® facilitator with specially designed LEGO® kits.
Not a game — a serious way to work
Highly versatile
Designed for a wide range of purposes, it goes beyond driving impactful outcomes to foster powerful new connections among participants.
Strategic & Scenario Planning
Team Coaching & Team Events
Innovation & Product Development
Collaborative Problem Solving
Culture & Change Management
Leadership Development & Coaching
Organizational Design
Communication & Deployment
Why it works
The wisdom of the hands
Our hands are connected to roughly 70–80% of our brain cells. Building physical models activates more areas of the brain than verbal discussion alone — the hands work like a search engine, surfacing tacit knowledge and hidden insights. Metaphor turns the abstract into something visible, actionable and shared.
Breaking the 80/20 rule
Full engagement of every participant — equal opportunity for every voice to be heard. Structured building and guided reflection unlock the collective knowledge and potential within the organization, turning insight into actionable solutions.
Breaking habitual thinking
Three-dimensional thinking instead of conventional two-dimensional methods. Visual, kinesthetic and auditory senses engage simultaneously, revealing connections between stakeholders, perspectives and systems — and showing that multiple valid solutions can exist for the same challenge.
No judgement, just understanding
Talking over models keeps discussions constructive and focused — never personal. The “no judge, just ask to understand” principle motivates people to express themselves sincerely, while listening with the eyes keeps everyone on track.
Shared ownership
Rather than simply generating ideas, the methodology fosters shared ownership — supporting the successful implementation of innovative strategies across the organization, with stronger alignment and deeper understanding.
Enriched, lasting outputs
Beyond decisions, strategies and solutions, workshops generate tangible assets — three-dimensional models, photographs and visual documentation that provide a lasting reference for communication and implementation.
“We know more than we can tell.”
— Michael PolanyiHands on. Minds open.
Hearts engaged. Teams aligned.
Beyond SERIOUS PLAY®
Solving with bricks does not only mean LSP facilitation for us. We do more.
LEGO® Robotics
We train and facilitate with LEGO® Robotics — playful, revealing challenges that let teams observe themselves in action.
LEGO® Six Bricks
We benefit from the LEGO® Six Bricks methodology for learning, collaboration and team development.
Facilitator Certification
We evolve you / your people into LEGO® SERIOUS PLAY® facilitators — building internal capability that lasts.
Zuhal Üstertuna
Organizational Development Consultant with more than 20 years’ experience. She stands for peaceful success & trust culture based on systems thinking — valuing relational connectivism, constructivism and collectivism.
Her goal is to support the development of leaders & teams at every level, so that they develop self, others, structures and organizations. Practicing ORSC (Organizational Relations Systems Coaching) and LEGO® SERIOUS PLAY® methodologies increases her impact in team coaching, group facilitations and consulting services.
She believes in cooperation, diversity & partnership — and brings subject-matter expertise to projects via her trusted & competent partners.
Trusted by leading organizations
Examples of clients served in Turkey
- AbbVie
- Abdi İbrahim
- Adama
- Akçansa
- Astellas
- AstraZeneca
- BNP Paribas Cardif
- Boehringer Ingelheim
- Borusan Holding
- Borusan Lojistik
- Chiesi
- Çalık Holding
- Eczacıbaşı Topluluğu
- ETİ
- Ford Otosan
- Global Agency
- GSK
- Hedef Filo
- IGDAŞ
- ISS
- Janssen
- KPMG Turkey
- Küçükoğlu Group
- Marsh McLennan
- Metro AG
- Nutricia
- OMV
- Perfetti Van Melle
- Royal Canin
- SOCAR
- TEV
- Turkcell
- Türk Telekom
- Vakıfbank
- Vodafone Turkey
- Yemeksepeti.com
- Yıldız Holding
- Zorlu Center
Her facilitation through LEGO® SERIOUS PLAY® helped us to hold candid and courageous conversations about our own team relationships and dynamics. The outcome was insightful and impactful — from start to finish, we felt her care, professionalism and sincerity.
As Global Agency, we had the pleasure of receiving HR consultancy services from Zuhal. During our collaboration, Zuhal supported us with her professionalism, reliability, and a deep understanding of relationship management practices. Her strategic approach and strong interpersonal skills contributed greatly to improving our internal processes and fostering a positive work environment.
She was always proactive, solution-oriented, and highly responsive to our team’s needs. We particularly appreciated her ability to handle sensitive matters with discretion and empathy, as well as her clear communication and organizational skills. Zuhal approached every challenge with determination and perseverance, never giving up until finding the right solution.
She also has a remarkable ability to connect with each employee individually and tailor her training accordingly, which made her support even more impactful. I can confidently recommend Zuhal to all future professional teams. It was truly a pleasure working with her.
We had the opportunity to work together with Zuhal Ustertuna a few times in the past. First at Akçansa, for the Culture and IIP projects, and later at Vestas during the corporate culture workshop we held under her facilitation with the LEGO® SERIOUS PLAY® methodology. It helped us to discover our inner creativity while engaging the entire team and leading us to unexpected yet highly enjoyable outcomes.
Each participant built their own model and shared their story, which allowed us to get to know one another even better. I believe that LEGO® SERIOUS PLAY® is a surprisingly powerful, inspiring and effective tool for generating meaningful results. Many thanks once again for all the exceptional added value she brought in every time we worked together.
At Turkcell Academy we closed the week with a Team Workshop designed specially for our Legal & Regulation teams. We put a lot of work into it — building with LEGO® in the LEGO® SERIOUS PLAY® methodology, we got to know ourselves and our team, and while we played we surfaced our shared values.
By the end of the day we saw that the three most important values to emerge for this team were Team Play, Trust and Communication — exactly the core values our leaders hold dear. We carry on together as a team built on trust, with plenty of communication.
Curious about how?
Call us then.
Let’s explore how the bricks can solve your organization’s challenges — and evolve your people.